Although the pieces are hidden most of the time during use, lingerie is as desired as other clothing in women's clothing, because this segment of market always follows the principal fashion trends - and the more updated the products, the more lucrative and hectic the business becomes.
The regular monthly spending of the clients turns in makes of R $ 150 - between pieces like panties, pajamas and bras. The Brazilian woman makes a point of spending her money on quality intimate pieces - and this makes the market grow everywhere, from stores in the market to direct seller's door to door. Furthermore, the city that sells the most lingeries in Brazil is named Juruaia, and is in the state of Minas Gerais.
The lingeries are far more than just a piece at the time of attraction. This economic sector in Brazil is in a expanding like never: despite the crisis in Brazil, the Brazilian market handled around R $ 3,600,000,000.00 (billion) in the year 2012. The nation has about 3,500,000 Industry-size production and the production of underwear reached the mark of 1.5 billion pieces in 2012. In addition, the purchasing power of Brazilian women has risen greatly over time and she has discovered the significance of maintaining self-esteem and being good with herself: today's women go out to work well dressed, are confident, powerful and they know what they desire for their future, as the brands fit to match with all personalities.
With a decade of expertise, Intima Passion specializes in lingerie, loungewear and beach wear, bets on the classic, exclusivity and comfort in the manufacture of its pieces, providing what's best for any lady today. Found in Juruaia, the mentioned lingerie capital, the fábrica de lingerie divides its vast portfolio of products into five distinct lines, from basic to extremely luxurious, as well as beachwears and homewears accessories. Generally launching four collections annually, always based on the creative team involved in the highest trends of behavior and fashion, Intima Passion is prominent within the fastest growing business sector in Brazil: a revenda de lingerie no atacado.